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Indian Insititute of E-Commerce

Certified E-Commerce Professional

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  1. Question 1 of 61
    1. Question

    In e-commerce terms the planning implementation and controlling the efficiency, forwarding the products or reverse flow and storage of the goods and services or even related information is between the point of origin and the point of consumption in order to meet the customers requirement is known as

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  2. Question 2 of 61
    2. Question

    In e-commerce terms the planning implementation and controlling the efficiency, forwarding the products or reverse flow and storage of the goods and services or even related information is between the point of origin and the point of consumption in order to meet the customers requirement is known as

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    Incorrect

  3. Question 3 of 61
    3. Question

    A product or service identification code for a store or even a product which are machine readable barcodes and which can help in tracking the items for inventory these are known as

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  4. Question 4 of 61
    4. Question

    Why payment gateway charge processing fees

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  5. Question 5 of 61
    5. Question

    You have a target to sell one lakh T-shirts using Internet platforms in next 12 months but you do not have any website what will be the most preferred way to get sales

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  6. Question 6 of 61
    6. Question

    Selling information using a payment gateway will considered as product-based or service based e-commerce

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  7. Question 7 of 61
    7. Question

    What are the three most important elements in doing an on page SEO

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  8. Question 8 of 61
    8. Question

    How do you define e-commerce?

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  9. Question 9 of 61
    9. Question

    What are the different type of e-commerce businesses

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  10. Question 10 of 61
    10. Question

    Amazon eBay Flipkart Snapdeal are what type of e-commerce businesses

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  11. Question 11 of 61
    11. Question

    One customer connecting to other customer what type of e-commerce business is it

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  12. Question 12 of 61
    12. Question

    Amazon.com is the example of

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  13. Question 13 of 61
    13. Question

    In a B2C e-commerce website what kind of products or services can be sold more easily then other

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  14. Question 14 of 61
    14. Question

    To sell digital goods online why B2C business model is most preferred

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  15. Question 15 of 61
    15. Question

    What are the functions of an e-commerce company

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  16. Question 16 of 61
    16. Question

    Somebody came and clicked into your website using a banner ad what is this known as

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  17. Question 17 of 61
    17. Question

    What type of e-commerce model involves a process in which the buyer posts in buying a certain quantity of items and the sellers compete with the lowest beds until there is only one seller left

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  18. Question 18 of 61
    18. Question

    Which type of e-commerce businesses currently account above 97% of all e-commerce revenues

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  19. Question 19 of 61
    19. Question

    Any E-Commerce business is less attractive for suppliers when the rivalry among existing competitors are

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  20. Question 20 of 61
    20. Question

    What is the most common type of advertise meant that appear in websites

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  21. Question 21 of 61
    21. Question

    What are the different type of hosting services

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  22. Question 22 of 61
    22. Question

    How do you create search engine friendly contents

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  23. Question 23 of 61
    23. Question

    olx.in, quikr.com are an Example of

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  24. Question 24 of 61
    24. Question

    What is the role of a fulfilment Centre

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  25. Question 25 of 61
    25. Question

    A website or an e-commerce business displays a seal with a purpose to demonstrate to customers that this business is concerned with secutity and their business identity.

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  26. Question 26 of 61
    26. Question

    Goods are generally itemized and then a catalogue is created into a management system. The goods are then recorded which are finished products. How an E-Commerce company will be able to track the products that are in stock and out of stock

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  27. Question 27 of 61
    27. Question

    A distributed attack when so many digital systems viz PCs, Servers and IoT Applications flood extremely high bandwidth or resources to a target computer, PC, Server, or an IoT application usually one or more web servers at a time with intentions to crash the web server or Internet engine with heavy traffic this is known as:

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  28. Question 28 of 61
    28. Question

    The heading or phrase on your page encouraging the visitor to take action and click your buy button which have a proven impact on conversion rates.

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  29. Question 29 of 61
    29. Question

    A type of ecommerce arrangement where the manufacturer or distributor ships directly to your customers, often in generic packaging. This means you don’t hold stock, but expect to pay a greater cost per item sold.

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  30. Question 30 of 61
    30. Question

    A third-party service which looks after warehousing, stock management and delivery. Usually charged at a set per item price, outsourcing fulfilment can save significantly on the costs of processing stock.

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  31. Question 31 of 61
    31. Question

    A legal statement or document that is created to disclose some of all the ways an e-commerce website or party gathers, uses manages or even shares the personal or private information of its customer or clients. This is to fulfill the legal requirement to protect a customer or clients privacy

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  32. Question 32 of 61
    32. Question

    Your website’s name ( Domain name ) gets in to a scam where you get tricked into renewing their domain name with unscrupulous registrars, what is this known as:

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  33. Question 33 of 61
    33. Question

    a page your customers will land on, either from paid traffic or search traffic, designed to maximize the chances of conversion on a desired action. In some cases, a landing page will be used to capture email addresses, or will simply pitch a product directly to the website visitor.

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  34. Question 34 of 61
    34. Question

    An approach to SEO, Social Media, Content Marketing, CRO, Email Marketing all in one approach to do get traffic and sales for a particular website is known as:

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  35. Question 35 of 61
    35. Question

    A back-end interface that makes editing content more user-friendly, e.g. WordPress.

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  36. Question 36 of 61
    36. Question

    Refers to labeling things with descriptive words that groups them in a certain category so they can be easily found when needed.

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  37. Question 37 of 61
    37. Question

    A set of practices for generating publicity through social media, online communities and social networks. The focus is on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

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  38. Question 38 of 61
    38. Question

    A person who voluntarily gave his permission to be included on an Internet marketer’s mailing list by entering his contact information in a form.

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  39. Question 39 of 61
    39. Question

    Consists of various techniques that seek to improve the ranking of a website in search engine results. Websites should be optimized for keywords that are frequently searched upon by prospective customers. Optimization includes incorporation of these keywords into copy, page titles, link text, and various other elements of the website.

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  40. Question 40 of 61
    40. Question

    An audio file which is intended to be syndicated by special Podcast feeds. For users who have subscribed to a Podcast feed it is automatically downloaded to their computers or portable listening devices like iPods or MP3 players

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  41. Question 41 of 61
    41. Question

    This is a ratio determined by the number of people who opened your email against the total number of people to whom you sent the message. Typically, this number will be low for large campaigns and higher for more targeted campaigns.

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  42. Question 42 of 61
    42. Question

    A set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

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  43. Question 43 of 61
    43. Question

    Small bundles of code designed and developed for use on a portable device are known as mobile device applications. They are intended to enhance the features of a portable device by providing additional functionalities and utilities that increase the device’s utilitarian and entertainment features.

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  44. Question 44 of 61
    44. Question

    Taking the media and broadcasting it live over the Internet. The process involves a camera for the media, an encoder to digitize the content, a media publisher where the streams are made available to potential end-users and a content delivery network to distribute and deliver the content. The media can then be viewed by end-users live.

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  45. Question 45 of 61
    45. Question

    An advertisement that appears on a Web page, most commonly at the top (header) or bottom (footer) of the page. Designed to have the user click on it for more information.

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  46. Question 46 of 61
    46. Question

    A free service offered by Google that can help you drill down into the technical performance of your website. Identify where your site is ranking and how it’s doing, as well as identifying specific issues with crawling or indexing your site. This is Google’s chance to communicate with you as a website owner, so you can be altered to problems before they hamper your rankings long-term.

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  47. Question 47 of 61
    47. Question

    Example you are working as an affiliate for the site iiec.edu.in and you are getting ( x % ) percentage of commission on every sale what type of affiliate marketing arrangement you are facking with iiec.edu.in

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  48. Question 48 of 61
    48. Question

    A type of online advertising where you bid per click on highly targeted traffic, paying online for each click through to your website, rather than paying for impressions or some other metric.

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  49. Question 49 of 61
    49. Question

    hiring third party providers to handle elements or functions of your business on your behalf, outsourcing is commonplace in ecommerce, on everything from web design to logistics and fulfilment.

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  50. Question 50 of 61
    50. Question

    An electronic version of a traditional print book which you can read digitally is generally known as

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  51. Question 51 of 61
    51. Question

    A measurement of a data, then collection of the data sets, analysis and reporting of internet data for the purpose of understanding who is your target audience and based on the results you then optimize your website, this process is known as :

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  52. Question 52 of 61
    52. Question

    In an e-commerce site the amount of data sent and received by visitors to a website is known as

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  53. Question 53 of 61
    53. Question

    Testing two separate elements of your ecommerce mix to establish which performs better, side-by-side testing to optimize your

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  54. Question 54 of 61
    54. Question

    an essential thing for any ecommerce business, and a simple online log of content relevant to your market. These should be bolted on to your ecommerce site, and most platforms you choose to run your site will have an in-built blogging function, so you can attract both traffic and links to your store.

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  55. Question 55 of 61
    55. Question

    Marketing Others Product or Service in exchange of commission

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  56. Question 56 of 61
    56. Question

    A company that sells a product or service, accepts payments, and fulfills orders online. Advertisers partner with publishers to help promote their products and services. Publishers place an advertiser’s ad, text links, or product links on their website or include them in email campaigns and search listings in exchange for commissions on leads or sales. Also known in affiliate marketing as a “merchant.”

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  57. Question 57 of 61
    57. Question

    Phrase used to describe unethical practice of SEO, such as link scheming. Every Affiliate networks Compliance department looks for this type of activity and regularly removes publishers who conduct such activity.

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  58. Question 58 of 61
    58. Question

    A small file stored on a consumer’s computer that records information about that consumer. Cookies work with a consumer’s web browser to store user preferences, login or registration information, and shopping cart information for websites the consumer has visited. In affiliate marketing, cookies are used to track the link or ad the consumer clicks from a publisher’s site to an advertiser’s website. Cookies can also store the date and time of the click for purposes of tracking the time elapsed between a click and a conversion to a sale or lead. Please note that the cookie must live at least as long as the action referral period.

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  59. Question 59 of 61
    59. Question

    Promotional materials advertisers use to attract consumers to their websites or products. These include text links, banner ads, buttons, email copy, and videos, among others.

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  60. Question 60 of 61
    60. Question

    Selective advertising in which a publisher can choose what geographical areas they want the ad to appear in. For example, if a publisher’s website focuses on umbrellas and rain apparel, they may just want a certain ad to appear in places where it frequently rains.

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  61. Question 61 of 61
    61. Question

    Organic search, also known as search engine optimization (SEO), focuses on optimizing website content, architecture, meta tag development, linking strategies, directory listings and webpage submissions based on the relevancy algorithms search engines use to index and rank webpages. Organic search methodology is a long-term solution to obtaining search engine exposure without paying the recurring costs associated with pay-per-click advertising models.

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