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Indian Insititute of E-Commerce

Certified Marketing Automation Expert Exam

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  1. Question 1 of 15
    1. Question

    Which of the following is the marketing automation tool / software?

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  2. Question 2 of 15
    2. Question

    which system manages interactions with existing and potential customers and sales prospects and keeps up-to-date information and future activities to be done for those particular prospects?

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  3. Question 3 of 15
    3. Question

    What is the form of automated email marketing where a series of emails, sent to a list automatically, at preset time periods?

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  4. Question 4 of 15
    4. Question

    What is the technique used by most of the marketers to prioritize leads within the buyer journey and the sales process?

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  5. Question 5 of 15
    5. Question

    Which email is sent automatically when a user abandons their shopping cart?

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  6. Question 6 of 15
    6. Question

    An automated process that delivers the right message at the right time to qualified leads is known as?

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  7. Question 7 of 15
    7. Question

    What is the process of organising your leads in the list?

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  8. Question 8 of 15
    8. Question

    What gives information about a prospect’s page views, content downloads, past interactions which indeed given a numerical value based on Lead Scoring rules?

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  9. Question 9 of 15
    9. Question

    Which type of email trigger is sent automatically to the customer who does action in your website such as ,purchasing an item?

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  10. Question 10 of 15
    10. Question

    Which of the following is the element of marketing automation?

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  11. Question 11 of 15
    11. Question

    Which of the following lead is deemed likely to become a customer?

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  12. Question 12 of 15
    12. Question

    When should you start implementing marketing automation to your business?

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  13. Question 13 of 15
    13. Question

    A Short computer program that acts as an intelligent intermediary between people, digital systems, and Internet-enabled things is known as

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  14. Question 14 of 15
    14. Question

    A way in which the user and a computer system interact is known as?

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  15. Question 15 of 15
    15. Question

    Which type of chat bot can carry out conversations which are both continuous and asynchronous?

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